Traffic 101
The internet has changed the world forever in so many ways, not least of which is the tremendous opportunity it’s brought to anyone who wants a shot at having their own startup business.
Previously, many many people dreamed of their own business, but had to abandon the idea because of the high costs involved. But now, thousands of people have discovered that they can start an online business with little if any financial capital. Just a desire, and a willingness to work hard, and there are numerous online business models that can be built. Some very successful online businesses have been built, quite literally, out of “thin air”.
NOW, some people have heard about these no-cost or low-cost startup business opportunities, and become very excited at the prospect, only to be disappointed because they then read some ebook or course that they were sold, and if they follow everything recommended to them the costs all of a sudden start piling up: web hosting, graphic design, software, subscriptions to this resource and that resource, and on and on it goes. So much for the free startup opportunity!
But the fact is, you can do without a lot of the things that may be recommended to you, or you find can free versions available on the internet that are perfectly adequate to get you going. I think there are just a couple of things you’re better off to try and afford as a bare minimum – web hosting (you can get it real cheap now, as low as just a few bucks a month), a good autoresponder is also a great investment (I recommend TrafficWave). But after that, you can pretty much do everything for free until your business is on a “pay-in” basis and you can afford some of the tools that make life easier.
Let me get straight to the #1 golden rule of traffic exchanges. Are you ready? The ONLY page you should ever direct traffic to from a Traffic Exchange is a “squeeze page” (also known as an “opt in” page). Any other kind of page, I agree, is completely worthless.
People who surf traffic exchanges are there for ONE reason only. To rack up credits so that their own web site will be visited by others. So they mindlessly click through different pages every 4 to 10 seconds (depending on the time required by the particular traffic exchange).
They have no interest in reading your blog page, or your lengthy sales page. They are not buyers anyway. But if you have an excellent free offer, presented on a squeeze page with a minimum of text (but a nice picture of your free gift),some will stop surfing just long enough to input their email address and download your product. Not many, but some!
From my experience a 0.5% conversion rate is really good on a traffic exchange. My advice is that you be careful about spending hours surfing these sites to rack up credits. It can be a poor use of your valuable time. EITHER pay one of your kids a couple of bucks to sit there in the evening and click for you, OR buy a credit package from the Traffic Exchange. Usually you can get a couple of thousand hits for $5. If you convert at 0.5%, that will give you 10 subscribers. That’s 50c cents each, which compares with what you’ll pay for Pay-Per-Click, etc.
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